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- Target Top Subscribers in 15 Seconds or Less November 16, 2017Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers? Email marketing uses metrics such as open rates, clicks,…Jennie
- 5 Funnels to Increase Subscriber Engagement September 28, 2017Let’s play a game! Which subscriber would you rather have? Subscriber A – Joins your list, stays for a few years, opens emails regularly (every 2 or 3 emails), but has never forwarded your content or shared it on social channels. A consistent subscriber, yet you’ve never interacted with this person and don’t know what…Jennie
- A Productive September and October = a Happier November and December September 21, 2017Why planning your holiday promotions now can lead to greater success — and less stress — come November and December. The holiday season seems to move into our lives and stores earlier and earlier. Christmas decorations appear on shelves before Halloween. Stores make space for Halloween costumes before summer’s end. No longer is there an…Jennie
- Target Top Subscribers in 15 Seconds or Less November 16, 2017