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- Grow Your Sales Using Facebook Lookalike Audiences November 28, 2017Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de…Jennie
- Target Top Subscribers in 15 Seconds or Less November 16, 2017Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers? Email marketing uses metrics such as open rates, clicks,…Jennie
- 5 Funnels to Increase Subscriber Engagement September 28, 2017Let’s play a game! Which subscriber would you rather have? Subscriber A – Joins your list, stays for a few years, opens emails regularly (every 2 or 3 emails), but has never forwarded your content or shared it on social channels. A consistent subscriber, yet you’ve never interacted with this person and don’t know what…Jennie
- Grow Your Sales Using Facebook Lookalike Audiences November 28, 2017