LED

Every year the holiday season seems to start earlier and earlier with more and more competition. The holidays provide a great opportunity to connect with customers both new and old, but how do you get them through the door (or into their inbox)? If you’re looking to promote holiday sales and events, a great answer…       

As you are no doubt aware, the EU’s GDPR regulations come into force May 25th. These are a big deal, and affect every online web site, regardless of whether the site or the business it serves is in Europe. A great way to think about GDPR is that it’s “Y2K for Privacy” – it’s a…       

  On a regular old Tuesday afternoon, two emails show up in Drew’s inbox, both from a software developer, and both to deliver an update on a popular graphic design tool. The first email, sent to an entire email list, starts off:     The second email, sent only to a portion of the same…