LED

As you are no doubt aware, the EU’s GDPR regulations come into force May 25th. These are a big deal, and affect every online web site, regardless of whether the site or the business it serves is in Europe. A great way to think about GDPR is that it’s “Y2K for Privacy” – it’s a…       

  On a regular old Tuesday afternoon, two emails show up in Drew’s inbox, both from a software developer, and both to deliver an update on a popular graphic design tool. The first email, sent to an entire email list, starts off:     The second email, sent only to a portion of the same…       

Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links  regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de…