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- 4 Tags to Help You Send Better Emails February 27, 2018On a regular old Tuesday afternoon, two emails show up in Drew’s inbox, both from a software developer, and both to deliver an update on a popular graphic design tool. The first email, sent to an entire email list, starts off: The second email, sent only to a portion of the same…Jennie
- Grow Your Sales Using Facebook Lookalike Audiences November 28, 2017Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de…Jennie
- Target Top Subscribers in 15 Seconds or Less November 16, 2017Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers? Email marketing uses metrics such as open rates, clicks,…Jennie
- 4 Tags to Help You Send Better Emails February 27, 2018